About & Team

We are not unique.

But we're pretty special. Brand Catalyst works with a variety of clients at all levels of development and in a number of areas. One of our goals is to be the top agency servicing the environmental sector and social enterprises. If your company is working with technology that is offering environmental solutions or is working with other environmental or social issues, we need to talk.

Brand Catalyst is a design, branding and social media consultancy based in Hong Kong. We have experienced creatives in Hong Kong that can provide print, digital or event design services, brand strategy, corporate videos and content creation for social media. Plus we have a team of talented designers, programmers, iCloud experts and internet product designers, including interactive and UI design specialists, based in Guangzhou, China.

Brand Catalyst offers our full range of consulting services in English or Chinese. Whether you're looking for a small tweak or complete overhaul, we have you covered.

Doug Woodring

Director/Co-Founder at Ocean Recovery Alliance, co-founder of Project Kaisei and founder of the Plasticity Forum

I've worked with Brand Catalyst on a number of projects, all requiring a wide variety of design, branding and social media support. Sheli Bowman of Brand Catalyst has an aptitude for creative thinking and an extensive knowledge of branding that has really benefited our projects. She pays close attention during creative briefs and doesn’t create something that just looks pretty, she also makes sure that it not only does the job, but also reflects the values of our organization. She is timely and works well with suggestions when we need changes. I'd highly recommend Brand Catalyst for any job, but on top of that, Sheli and her team have a passion for marine conservation, social and environmental issues, that makes Brand Catalyst the ideal hire for any job which is related to social enterprise or the environmental sector.

We would love to work with you if you fit any of the following:

  • A company focused on green technology or a social enterprise
  • Environmental or marine conservation organization
  • A company that needs social media or digital support
  • Corporate brands & retail brands looking for traditional and/or digital marketing collateral design and management services
  • Companies which need material in Simplified or Traditional Chinese
  • Need a corporate, training or other type of video
  • Are in the aviation sector and require commumications support

Our leader

Sheli Bowman is Brand Catalyst's executive creative director and founder. She is very hands on and involved on all levels. She is focused on conceptual and targeted solutions that bring results, whether they be judged by online analytics, sales or targeted ROI.

She started her career as an art director for numerous magazines in Japan and the US, such as Japan Airlines’ in-flight magazine. She arrived in Hong Kong in early 1996 as a pioneering co-founder of website development company Puregoodness.com. Clients such as Volkswagen Asia Pacific were hungry to get onto the 'web', a new marketing realm in '96. However, the company was way ahead of the times.

After a few years as art director for Star TV, she used her knowledge of UX as the creative director of a couple web/intranet development companies during the dot com craze. She has since grown organically into creative, digital marketing and strategic brand management roles.

While working as a creative director, then general manager of marketing, for a consumer electronics group in China, she managed all creative, branding and marketing departments, plus large-scale events and trade show presences in the US, Europe and Asia. As the regional brand manager for Leighton Asia she did more of the same, as well as overseeing teams in charge of corporate identity and brand strategy throughout Asia.

Sheli has an MBA, with a specialty in marketing and consumerism. She is the Director of Events for Women Media Networks. She is also Brand Catalyst's social media expert. As well as addressing client's demands, she finds time to speak to groups about social media content generation, as well as teaching social media and design courses.

Sheli is also a strong supporter of non-profits associated with marine conservation and environmental issues, as well as an avid diver.

Our chief digital guy

Phoebus Long started out as a designer over 10 years ago, specializing in graphic design and digital media. For the last five years he has focused on internet product design, including interactive and UI design. His involvement includes UX for web, IOS and Andorid APPs, SNS and forums.

Everything he does now is based on an ongoing study of the psychology of user experience, which offers insight into how he can make interfaces as friendly as possible. Using his foundation as a designer with an understanding of international design standards, he achieves awesome user experience with a high level of design sensibility. “With my design, my goal is make it easier for people’s relationship’s to be closer.”

Phoebus has a strong working relationship with a broad range of trusted creative talents, programmers, translators and other relatively economical suppliers based in China, which form Brand Catalyst's extended team.

Phoebus has a lovely wife and daughter and enjoys music, painting and cultural involvement.

Our media partner

Moray Wedderburn is the cameraman and editor for all Brand Catalyst’s corporate and event videos, as well as documentaries throughout Asia. He has two decades of experience as a professional cameraman, and is not afraid to get in the trenches and spend the extra effort to get the best footage possible. His attention to detail, timing and flow are impeccable.

He is based in our Hong Kong office and his hobby is cars. Collecting toy cars (sorry, 'scaled models'), hanging out on car forums, looking at car photos and refurbishing his classic BMW. He recently mourned the loss of his original Mini.

Our fly girl

Liz Moscrop is a journalist and writer for corporate communications. She specialises in the aviation sector: business aviation, business jet interiors, Asian private aviation, inflight entertainment and connectivity, health at 30,000+ for private fliers and flying for pleasure. Among the high-fliers she has interviewed are John Travolta, William Shatner, Jackie Chan and Bruce Dickinson. She also organises and moderates aviation conferences.

Liz is a pilot. She is an avid researcher of the history of women in aviation and co-authored ‘100 Greatest Women in Aviation’. She can usually be found somewhere other than her home bases of Hong Kong and London.

All things Mandarin

A native Mandarin (Putonghua) speaker, Helen has a degree in English and writes at a high level of professional business Chinese. She handles all Brand Catalyst’s translations, plus Chinese corporate communications and marketing material. She also handles administrative duties, coordination and logistics for Brand Catalyst’s events in Mainland China.

Helen lives in Guanzhoug and oversees coordination of the team there. She is also an awesome mother and chef.