In this always-online mobile world, traditional advertising can be overlooked. However, it still has value and reach as part of an integrated marketing campaign. This is especially if your target audience has trade or industry publications. Brand Catalyst offers full concept development, art direction of imagery, copy writing, design and placement services.
All the above can be offered in Simplified (for Mainland China) or Traditional (Hong Kong and Taiwan) Chinese. If you've ever read bad English in Asian brochures or websites, you will know how detrimentally your marketing materials will be perceived if not translated properly by professional local translators with a high educational level.
These ads are part of a series produced for monthly executive networking events in major cities throughout Asia. They were used for traditional print advertising, social media and digital marketing.
Brand Catalyst art directed the shoot and designed the poster for Hong Kong's International Day Against Homophobia and Transphobia 2014. This was used to raise awareness of the IDAHOT events throughout Hong Kong and publish the #rainbowlaces hashtag.
The template we designed for ESPN's ads featuring their English Premier League programming details.
Advertising for Leighton Asia, Leighton International and their joint venture partnership brands. These featured in a variety of industry magazines, as well as sponsored event publications.
Advertising for STAR TV, these and many other ads were used for above the line media related publications, a well as below the line for direct marketing.